For the $175 Checking Campaign, we launched a social conversion marketing campaign across Facebook, Facebook’s Audience Network, and Instagram. All of the traffic for this campaign led to a custom, mobile responsive, landing page designed and developed to educate visitors and direct them to where they could sign up for a checking account right from the web.
The social ads consisted of 3 different professionally shot videos, a still creative, and two animated creatives. By using ads and social copy that intrigued potential customers with a unique offer, we were able to drive highly targeted traffic to these landing pages.
Overall, the campaign was super successful in terms of traffic driven, conversion rates, and number of accounts opened.