“For Hubspot’s National Sales Conference, they were looking for a way to showcase what an inclusive sales culture looks like. The best way to do that? To interview employees of the company and get their input on what it means to them.
HubSpot now uses this video for one of their most important initiatives, Diversity and Inclusivity. It is shown to every training class. Every two weeks there is a new hire group of 15-30 employees from around the globe who watch our video.”
Most people retain 95% of the message in a video compared to only 10% of what they read in text!
The numbers don’t lie. If you review any statistics, video is the game changer for your business.
Brands grow 49% faster yearly by adding video to their marketing strategy.